Why Having a WordPress Maintenance Plan is Crucial

Why Having a WordPress Maintenance Plan is Crucial

Building a WordPress website is relatively simple and can offer a sense of achievement when a business or individual successfully launches their website. However, for many people and businesses, the focus ends up shifting from the website as time goes by. The website ends up sitting for months or years before being looked at again. Although this can be okay in some specific cases, it is not okay in a majority of cases. Having a WordPress maintenance plan is very important and we are going to look at why this is so in this article.

Hackers are Everywhere

WordPress is the most popular content management system (CMS) in the world. Because it is so popular and powers so many websites, it is a potent target for hackers and malicious third-party actors. Hackers can exploit bugs and vulnerabilities in themes and plugins and end up gaining access to your website.

Fortunately, Read the rest

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Key Differences Between WordPress & Shopify

Key Differences Between WordPress & Shopify

WordPress is the most famous open-source CMS or content management system, and Shopify is designed as a self-hosted web application platform. You can use the latter to open your online store. This article will help you with the differences between these two platforms, as well as with recurring payments Shopify.

WordPress & Shopify: Differences

Both WordPress and Shopify are highly popular among users. It’s interesting to look at the basic differences between these two platforms. So, let’s see:

  • Pricing 

WordPress is free, but users need to pay for the domain and hosting. Shopify offers 5 different pricing plans.

  • User Base

WordPress users serve different purposes and love the large ecosystem of themes and plugins offered that allow them to build different kinds of websites. Shopify users represent entrepreneurs and owners of eCommerce stores as it’s a store management system.

  • User Interface and Ease of Use

WordPress and Shopify have almost Read the rest

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Website Maintenance Guide To Speed Up Your Website

Website Maintenance Guide To Speed Up Your Website

There is no excuse for a slow website in today’s times. People expect sites to load within the blink of an eye regardless of the type of content the page needs to display. There was a time when waiting for a site to load was acceptable – not anymore. If a site fails to load within three seconds, nearly 40% of visitors abandon it (source). In fact, around 47% of online users expect you to ensure that your site loads within two seconds. Website speed is important for the SEO of the site too. Google considers the page loading time as a parameter while determining the page rank of your site in the search engine results page. Hence, ensuring a fast-loading website is essential for the growth and success of your site and business. Today, we will share a website maintenance guide to help you speed up your … Read the rest

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Learn more About Web Analytics

Learn more About Web Analytics

Web analytics is the process of measurement of web traffic. It helps to measure the number of visitors on a website or web page. To what extent the visitors are reading on the web page or website can be easily measured with the help of web analytics. Web businesses and web marketing also get affected by the help of web analytics. But for web analytics, it would have been impossible to find the best and the worst website on the internet for general users.

Advantages of web analytics:

  • Helps in the measurement of web traffic on the internet
  • Assists in the analysis of viewers of the advertisements on a particular website on the internet
  • Helps in the mathematical computation of visitors on a specific web page
  • Through web analytics, the companies on the internet measure the growth of the company
  • It helps in the estimation of the popularity of a
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Building a Loyal and Satisfied Customer Base

There have been many businesses built on customer service. Companies that are successful often focus on listening to their customers and making every effort to ensure their needs are met. One of the reasons why it’s important to establish a loyal customer base is because they often spend more money than first-time customers. A great way to build your customer base is by developing marketing programs that encourage consumers to return by offering exclusive discounts. This type of loyalty program is a strategy used across industries because it’s highly effective.

Customer service can make or break a sale. The experience that you have when you walk into a business can dictate whether or not you return. In fact, it might not even be a conscious decision, it might be something that is felt, but never really communicated. This is a fact understood by companies that provide world class customer service. … Read the rest

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Online Marketing: 4 Tasks That You Should Assign To an Online Personal

If you’ve ever started an online marketing campaign, then you know how time-consuming it can be. There seem to be a thousand little details that need to be done and within a small amount of time. But what if I told you that you don’t have to do all of these tasks on your own? What if you could hire someone to take care of them for you?

Well, you can. Online personal assistants are self-employed professionals who work on administrative tasks remotely. And they can be an invaluable part of your marketing team. Let’s take a moment to discuss a few tasks that an online personal assistant can help you with. 

1. Email Marketing

Most influencers will attest to the importance of growing your newsletter subscriber list. However, what many often fail to tell you is how much time growing this list can take. That’s why it’s a … Read the rest

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Google AdWords And Piwik PROFESSIONAL Marketing Suite Integration

Adwords MarketingIt has been 18 years for the reason that launch of Adwords and it was about time for a change for Google. For example, you possibly can structure your AdWords account based mostly on the structure of your web site, by the sorts of services or products you are promoting, or by geographic location, if your corporation operates in several particular person markets.

Use Actual Match focusing on – Exact Match targeting (as opposed to Broad Match or Phrase Match ) means your advertisements will seem solely when somebody searches for the exact key phrase you’ve got focused in your campaign. Inside Google Analytics, you can track bounce rates, time on site, and conversions, to find out the strengths and weaknesses of your campaigns.

Segmenting your key phrases like it will make it a lot simpler to analyze your data later. Before you’ll be able to bid on key phrases, … Read the rest

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How To Start An Affiliate Marketing Enterprise

Affiliate Marketing CompaniesI’ve simply completed establishing an amazon affiliate site that’s about artwork supplies (I don’t mind giving out the area of interest – take it, it’s easy pickings) as a result of the objects are often not costly, and purchased with other associated gadgets.

For those new to this powerful on-line merchandising concept, affiliate applications work as intermediaries between the affiliate marketers who will sell services and products and the merchant who provides these services in addition to the associates applications.

three. Ought to I create some fundamental article type content material earlier than beginning to include affiliate hyperlinks in critiques. As a beginner, you will need some type of a platform where you possibly can promote your merchandise. Go together with a reputable, reliable supplier as a result of your internet online affiliate marketing business depends on it.

The way in which that you simply get these links varies from … Read the rest

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Build A Web site FREE!

Website MakerConstruct Robust Web sites to develop your Enterprise Manifolds. Weebly web site builders could have a lot of designs to select from to assist customise their websites. Squarespace and Homestead were some of the first full-fledged online website builders accessible to shoppers, but have been overshadowed by newer website builders, akin to HostPapa’s Web site Builder.

Although the platform is simple to know, it became tedious after a few minutes as I encountered a number of situations through which the templates I used to be using have been so rigid that I had to utterly scrap the website and begin fresh with a brand new template.

One of many rare free website builders that allows you to can connect your own area name. SiteBuilder affords a complete and affordable service with an abundance of options that cater to novices and consultants alike. A website builder is an internet device that … Read the rest

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What Is Google AdWords And How Does It Work?

Adwords MarketingThe advantages of inbound advertising are effectively price it, but for a lot of businesses, progress can really feel sluggish. Google AdWords search ads would solely appear on the top and right-hand facet of the search engine outcomes page (SERP). But don’t fret, we’ll lower your maximum funds on other days so that, over the course of a month, your overall spend will common out to the restrict you’ve got set (assuming your campaign runs for the full month).

With our help, The Primm Company can be sure that solely the items that present strong ROI for your corporation are visible to potential customers and that we’re targeting them appropriately and at the proper times to keep costs down. Google Search adverts have evolved and expanded into different advertising classes together with AdWords Show, YouTube, Product Listing, Name-Only, Google Maps, and Remarketing.

One of the effects of studying more about … Read the rest

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Why Did It Work So Well?

Banner AdvertisingBy inserting an advertising banner on you are encouraging guests to your site in a cost-effective approach. Despite these dismal CTRs , some claim that even those run-of-the-mill website banner advertisements can serve a worthwhile purpose for advertisers. Banner advertisements are interruption advertising and, because the effectiveness has dropped, they just get more annoying so that you’re going to discover them.

Banner promoting (often known as online show) is likely one of the finest instruments a marketer has — in the event that they know what they’re doing, how one can do it correctly and the right way to handle the appropriate audience. Secondly, FLASH consumes lots of sources, especially on cell gadgets, where it drains the battery extra shortly than some other kind of multimedia content.

The digital world is changing, led by IAB — in progressive model and measurement models match for the ecosystem we now live in: … Read the rest

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eleven Finest Wanting Business Websites

Business WebsiteRunning a enterprise is time-consuming, and ultimately rely there have been still only 24 hours within the day. Create your skilled web site with 1&1 MyWebsite and start using the integrated 1&1 MyStore Premium options. Absolutely customizable templates, intuitive drag and drop, domains, secure internet hosting, straightforward invoicing, online bookings, contact types and extra. Sitey is an easy but powerful small enterprise web site builder.

This small enterprise web site tool also goes beyond just web site building, offering e mail marketing companies, SEO functionality, ecommerce services, and blogging capabilities. With over 15 years in the industry, 50 products, 2 million domains under management, and a whole lot of hundreds of happy prospects is the leader in on-line small enterprise instruments.

While trying to find the most effective tool, you want to find a balance : The perfect platform is one that has a broad set of functionalities but, on … Read the rest

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